Originally published on Bloomberg by Kemiso Wessie Rihanna upended the cosmetics market five years ago when she launched a makeup brand for people of color. Now she’s bucking conventional wisdom again with a big bet on an often overlooked market: Africa. The star singer and her partner, luxury giant LVMH, are taking Fenty Beauty to a continent worth an estimated $2 billion … Continue reading Rihanna’s Fenty Beauty out to Prove Africa is a Viable Market