Modern Natured, a sustainable luxury fashion brand specializing in beaded garments, has announced that it will showcase an exclusive collection at the BRICS+Fashion Summit 2024, to be hosted at the Zaryadye Moscow Concert Hall, in Moscow, Russia from October 3–5.
The brand will “lead an exclusive workshop on luxury fashion technology and sustainable luxury brand with aims to blend tradition with innovation,” according to a press statement from Khyati Kore, Marketing Specialist for Modern Natured.
Modern Natured will present a charily curated selection of four distinct looks that seamlessly blend cultural craftsmanship with modern luxury fashion. “The collection highlights the brand’s commitment to heritage, innovation, and sustainability, featuring statement pieces designed using artisanal techniques and eco-conscious materials,” said Khyati.
The event’s theme, ‘Cultural Code,’ will be revitalised through Modern Natured’s unique pieces. Each design reflects Modern Natured’s core principle of celebrating tradition while pushing the boundaries of innovation. The brand expressed its enthusiasm to represent the United States at the global event, which will feature runway presentations, workshops, and panel discussions.
Emma Okyere, Founder and CEO of Modern Natured, will lead a workshop titled ‘Innovation in Motion: How Technology Transforms Product Management in Luxury Fashion’ at the summit. The workshop will explore how technology enhances product management in the luxury fashion industry.
Emma will cover topics that include: Integrating Innovation with Craftsmanship: Insights into How Technology Complements Traditional Design Processes Without Compromising Cultural Authenticity; Optimizing Product Management: Demonstrations of Project Management Tools, Real-Time Collaboration Platforms, And Digital Prototyping to Streamline Production and Elevate Brand Presence; and Boosting Brand Visibility: Strategies for Leveraging Digital Marketing, SEO, and Social Media to Enhance Brand Engagement and Market Impact.
The summit will explore topics such as manufacturing, fashion business, education, creativity, and the development of trade relations in the light industry, including the import and export of goods.
“BRICS+ Fashion Summit will once again serve as a platform for global collaboration, offering new opportunities for Russian designers to enter the international fashion scene. The Summit will feature over 40 panel discussions and public talks led by top industry experts from around the world. At the previous Summit, representatives from 63 countries participated, and this year, more than 80 nations are involved,” said Alexei Fursin, Moscow Government Minister, Head of the Moscow Department of Culture.
Following agreements made, Moscow Fashion Week brands showcased their collections at Fashion Weeks in India, China, Tunisia, Turkey, and South Africa. The success of these presentations resulted in a wave of exciting collaboration offers, opening up new avenues for Russian designers in a variety of areas. Additionally, over 10 foreign designers showcased their collections at Moscow Fashion Week in March, and they expressed positive feedback on the potential of entering the Russian market.
“We are excited to showcase Modern Natured at the BRICS+Fashion Summit. Our mission is to bring innovation to traditions and culture while ensuring sustainability and quality craftsmanship. I am excited to share our journey and inspire others to merge modern technology with timeless techniques,” said Emma.
Source: TheAfricanDream.net
Abeeb Lekan Sodiq is a Managing Editor & Writer at theafricandream.net. He is as well a Graphics Designer and also known as Arakunrin Lekan.
